What Every CMO Should Have: Predictive Analytics Roadmap

Maciek WasiakBlog Articles10 Comments


Marketing resembles more a numbers game these days where fast and reliable analytics replaces guesswork and gut-feeling – pretty much in the same way as it has been happening in stock market trading, risks management in banks or insurance underwriting. Trying to figure out how to convert the Predictive Analytics buzz into increasing sales and retaining customers? Here goes a … Read More