What Every CMO Should Have: Predictive Analytics Roadmap

Maciek WasiakBlog Articles10 Comments


Marketing resembles more a numbers game these days where fast and reliable analytics replaces guesswork and gut-feeling – pretty much in the same way as it has been happening in stock market trading, risks management in banks or insurance underwriting. Trying to figure out how to convert the Predictive Analytics buzz into increasing sales and retaining customers? Here goes a … Read More

Predictive Analytics – Automated vs Traditional

Maciek WasiakBlog Articles

Exec Summary: Traditional Predictive Analytics is too slow and inefficient for today’s business needs. Automated Predictive Analytics is the future. Marketing noise and false messaging are plaguing the Predictive Analytics market. Disclosure: this is not an article designed with a hidden agenda to promote one approach over another. On the contrary, as the developers of Xpanse AI, we are very … Read More