Predictive Analytics in Marketing – Case Study 2: Cross-Sell for Insurance

Maciek WasiakBlog ArticlesLeave a Comment


This is our second Case Study, one of a small bunch that Xpanse AI team will share in this blog about applications of Predictive Analytics in Marketing. We are reminiscing our past projects executed in different workplaces with the hope that it will provide some ideas for Marketing Teams and their Data Scientists on how to use Predictive Analytics for improving … Read More

What Every CMO Should Have: Predictive Analytics Roadmap

Maciek WasiakBlog Articles10 Comments


Marketing resembles more a numbers game these days where fast and reliable analytics replaces guesswork and gut-feeling – pretty much in the same way as it has been happening in stock market trading, risks management in banks or insurance underwriting. Trying to figure out how to convert the Predictive Analytics buzz into increasing sales and retaining customers? Here goes a … Read More