360 View
of Customer

Customer 360 gives you the complete view of your customer’s interaction, from their first inquiry, product purchase right through to a customer support ticket.


What is a 360-degree view of a customer?

The 360-degree customer view is the complete, holistic view of every interaction a business has with its customer. It allows organizations to look back on the entire customer journey from first interaction through to churn or brand loyalty scoring.


Why is a 360-degree view of a customer important?

There are so many reasons how a business can benefit from having a 360-degree view of its customer. Some of the benefits you can expect are:
  • Better understand your customers so you can engage where it matters most.
  • Removes the guessing game from your business planning.
  • Offer personalized products and services based on rich customer insights.
  • Build and grow loyalty by connecting with intention.


How can you get a 360-degree view of a customer?

360 View of Customer or Customer Analytics Record (CAR) involves a process of consolidating information about your customers in one table with many columns describing various traits, features, or actions. 

It’s an easy-to-analyze, data-rich structure aggregating many different aspects related to your customers e.g. their transactions, interactions with your services or staff, payments, complaints, product usage, etc. 

Organizations often struggle as it is a time-consuming and expensive activity, particularly when ad-hoc projects take over resources.


How can Xpanse make getting a 360-degree view of your customer simple?

Our technology automatically generates an extremely rich 360-degree customer view that your analysts can action in various ways. Our advanced analytics solutions automate this time-consuming process and generate a view in a matter of days, not months.

Additionally, this information is so powerful that it allows you to respond to today’s challenges while being agile enough to respond to unexpected events as you have a rich understanding of customer pain points.
Put your customer back at the heart of your business with advanced analytics.

“Dedicated Models for specific customer segments that predicted many weeks ahead truly empowered us and meant that we could stop guessing.”


Leanne Foster

Campaign Base Planner

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