360 View of Customer or Customer Analytics Record (CAR) involves a process of consolidating information about your customers in one table with many columns describing various traits, features, or actions.
It’s an easy-to-analyze, data-rich structure aggregating many different aspects related to your customers e.g. their transactions, interactions with your services or staff, payments, complaints, product usage, etc.
Organizations often struggle as it is a time-consuming and expensive activity, particularly when ad-hoc projects take over resources.