Predictive Analytics in Marketing – Case Study 2: Cross-Sell for Insurance

Maciek WasiakBlog Articles

This is our second Case Study, one of a small bunch that Xpanse AI team will share in this blog about applications of Predictive Analytics in Marketing. We are reminiscing our past projects executed in different workplaces with the hope that it will provide some ideas for Marketing Teams and their Data Scientists on how to use Predictive Analytics for improving … Read More

What Every CMO Should Have: Predictive Analytics Roadmap

Maciek WasiakBlog Articles4 Comments


Marketing resembles more a numbers game these days where fast and reliable analytics replaces guesswork and gut-feeling – pretty much in the same way as it has been happening in stock market trading, risks management in banks or insurance underwriting. Trying to figure out how to convert the Predictive Analytics buzz into increasing sales and retaining customers? Here goes a … Read More

Predictive Analytics – Automated vs Traditional

Maciek WasiakBlog Articles

Exec Summary: Traditional Predictive Analytics is too slow and inefficient for today’s business needs. Automated Predictive Analytics is the future. Marketing noise and false messaging are plaguing the Predictive Analytics market. Disclosure: this is not an article designed with a hidden agenda to promote one approach over another. On the contrary, as the developers of Xpanse AI, we are very … Read More

Why we built Xpanse AI

Xpanse TeamNews

When coming to work in the mornings, our fundamental goal – similarly to other Data Scientists, has always been to make a positive impact on the business. We take the Machine Learning magic and deploy it within the organisations to make conversion rates go up, revenue to climb and costs to go down. However, there are major issues with the Predictive … Read More

Press Release: AI Startup Automates Predictive Analytics

Xpanse TeamNews

Xpanse AI reduces time-to-delivery of Predictive Models from months to minutes, allowing organisations to complete Predictive Analytics projects in few days. Xpanse Analytics ( announces the launch of their Machine Learning platform, Xpanse AI (, that automatically develops models to predict customer behaviours. Maciek Wasiak, CEO of Xpanse Analytics says: ”Over the last 10 years we have built hundreds of Predictive Models for companies and clients … Read More